TEN THOUSAND COMEBACKS.
POSITIVE SOCIAL IMPACT. EXTENDING HEALTHSPAN FOR MIDLIFERS.
G4L is a US organization committed to funding and supporting research into midlife identity loss. We’re leveraging an innovative, mission-driven business model prioritizing positive, long-term societal impact. We're looking for title sponsors as well as individuals who want to support and be aligned with the movement.
Midlifers are overlooked and underserved. You can help us change thousands of lives with a tax-deductible donation through our fiscal partner, Utah Film Center (UFC). Their mission is to connect people, stories, and ideas through film exhibition, artist support, and media arts education.
GRINTA! IMPACT CAMPAIGN—RAISING $250,0000
Leveraging storytelling — GRINTA! film, Grinta for Life book, and G4L platform to create change.
How you give
A tax-deductible donation through Utah Film Center, a 501(c)(3) film nonprofit and our fiscal sponsor.
What you get
A charitable deduction and producer/program credits across all messaging
Use of funds
Fund IRB-certified longitudinal study, member acquisition (PR, web, newsletter, ads, promote book) screenings to promote GRINTA! film and book, Senior Developer, platform and program development and maintenance, legal, and insurance.
CHARTER COHORT LAUNCHED JUNE 2026—SIX YEARS OF FOUNDER COMMITMENT
Leveraging storytelling — GRINTA! film, Grinta for Life book, and G4L platform to create change.
G4L app launched June 17, 2026 with charter members.
What members are saying:
"Writing down your goals and having them stare you in the face every day is habit changing 101". — W.
"It made me aware that I had lost a dimension of my identity, how that happened, and what it was doing to me". — Ree S.
"So far it has been encouraging and promoted positive self talk for me". — Blake C.
A live Member cohort — Introduced March 11, 2026 at Dairy Center for the Arts. People walked out of the screening, lined up around the table, and signed up to participate in the cohort. The market said yes before we asked.
A film at five festivals — BANFF, Big Bike, Bicycle Film Festival, Veneto, and VIMFF. A finished asset that audiences pay to see.
A book in its second edition — Co-authored with Dr. Greg Welk
A framework anchored in published science — The 4Rs map to Self-Determination Theory (Deci & Ryan) and Lorig & Holman's self-management model. Proprietary IDQ 24-item psychometric instrument.
WHY I'M ASKING
Millions of midlifers quietly lose themselves — their identity, their health, their sense of who they are — and the wellness industry sells them shortcuts that don’t hold. Grinta for Life helps them reclaim it. It began with a documentary, GRINTA!, and the book behind it; it’s becoming a program built on a lived framework and real science, delivered through an AI companion designed for human flourishing. Help me build this starting with a charitable impact campaign that carries the story to the people who need it.
